Industry benchmark data used in our platform is sourced from multiple locations.
Industry benchmark data used in our platform (for the purposes of performing a valuation or shown in key metrics) may come from a number of sources, primarily from Statistics Canada (for Canadian businesses) or IBISWorld (for US businesses or to help supplement non-statistically significant Canadian business data).In addition, we supplement this data using widely-respected sources (e.g. Professor Damodoran) to ensure our valuation algorithm is finely tuned.